That humility shined brightly even as Saint John prepared for her keynote appearance, says Michele Thornton, a senior vice president at Black Entertainment Television who knows Boz from working with her in the entertainment industry. вЂњSheвЂ™s not someone who says, вЂIвЂ™m going to wait until I retire to give back my wisdom.вЂ™ SheвЂ™s an incredible sponsor and mentor to many.вЂќ 'ItвЂ™s sometimes difficult to be one of none, but she turns around and gives it back immediately,вЂќ says Warren. Fast Company included her on its list of 100 most creative people and *Ebony *listed her among 100 powerful executives.Д«ut Saint John doesn't let it go to her head, Warren says. Billboard named her one of the top women in music and one of its top 40 executives under 40. She was inducted into the American Advertising FederationвЂ™s Advertising Hall of Achievement later that year. Two years ago, the organization made her the first recipient of its Rockstar Award. She's been deeply involved in Adcolor, which celebrates and promotes people of color in the ad industry. Through it all, Saint John has remained fiercely devoted to helping others excel. Before going to Pepsi, Saint John worked at the fashion brand Ashley Stewart and the advertising agencies Arnold Worldwide and Spike DDB. She earned a degree in African American studies and English. She ran for the student council in 10th grade under the slogan 'Nuthin but a Boz thang,' according to The Hollywood Reporter (Saint John did not respond to WIRED's request for an interview), and went on to Wesleyan University. Her father, a clarinetist who served in the Ghanaian army, earned his college degree in the US and became a source of inspiration-and likely her daring nature. She was born in Ghana, and she was 14 when her family immigrated to Colorado Springs, Colorado. Saint John's path to success wasn't a smooth one. 'When youвЂ™re an African American woman, and in a very senior role, we talk about how when we walk down the hall, people ask, 'Wait, did I just see what I saw?' Because itвЂ™s just so rare.вЂќ 'The unicorn is a mythical horse that people donвЂ™t think exist,вЂќ Warren says. No, not the usual reference to a startups worth a billion-plus. Warren says there's a term for people like Saint John: unicorn. She has been the recipient of numerous awards, named Executive of the Year by Billboard Magazine, and featured in lists such as Fortune MagazineвЂ™s вЂњDisruptors, Innovators & Stars 40 Under 40,вЂќ Fast CompanyвЂ™s вЂњ100 Most Creative PeopleвЂќ, and many more.вЂњSheвЂ™s singular,вЂќ says Tiffany Warren, a senior vice president and chief diversity officer at the advertising and marketing company Omnicom group. Recognized for her breakthrough work by both the industry and her peers, she is a member of the Billboard Hall of Fame, as well as the Hall of Achievement for the American Advertising Federation. Prior to Netflix and Endeavor, she served as the Chief Brand Officer at Uber, where she was tasked with telling the stories of millions of riders and driver-partners across the globe in over 600 cities, and as the Head of Global Consumer Marketing for Apple Music and iTunes, where she built and launched Apple Music, as well as spearheaded campaigns geared towards growing consumer brand recognition, loyalty, and equity around the world. With over 20 years of experience that spans multiple industries including digital music and entertainment, consumer packaged goods, fashion, sports and automotive, Bozoma Saint John is a leader heralded for her bold thinking and cutting-edge ideas. Hailed as the вЂњcoolest person to ever go on stage at an Apple event,вЂќ by Buzzfeed, Bozoma brings unparalleled energy, transformative thinking, and innovative ideas to each and every engagement. Couple that with her remarkable success at Apple, Pepsi, Uber, and the Endeavor brands (WME | IMG, Miss Universe, Ultimate Fighting Champion, and more) and you have one of the most effective marketers of any generation. Few people have the depth and breadth of experience that she has. Over the course of her career, Netflix CMO Bozoma вЂњBozвЂќ Saint John has earned a formidable reputation as a trailblazing brand and marketing executive and genuine change-agent in the space.

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